It is essential that you use the product correctly in order to fully realize the effects of the product. Nichiban engages in a variety of forms of communication to convey the value placed on having our customers safely use our products with peace of mind.
Web Communication
Diverse communication that correctly communicates the value of products
"battlewin.com" is a comprehensive site for sports taping and medical information. In order to allow users to use their own tape, we introduce concepts in video content and other easy-to-understand ways.
Self Taping Video
Video content for "easy" taping “without need for help”. Under the supervision of Athletic Trainer Tetsuyoshi Noda, a Japan Athletic Association-approved athletic trainer, videos on how to wind each area are introduced, and important points are explained through still images in an easy-to-understand manner.
360 ° VIEW
This content allows you to view the basic winding method for taping from any angle. You can also get a partially enlarged view, so that you can see in detail when tapes overlap in a complex way.
Other content enhancements
Taping techniques can be searched by body part and by sport, and a wide range of information, from symptom reduction to prevention, is introduced. There are also interviews with people who are active on the front lines, such as trainers for the Japanese national team, and content is rich in variety.
We want to dispel the prejudice that "taping is difficult" and let many users appreciate the effects
I am in charge of the overall operation of the website. Originally opened more than 10 years ago as a sports taping brand "battlewin™". At that time, there was no video content yet and the only introduction of winding was written or pictured for each area, but successive staff members pursued the idea of "How to make taping easier for users", and now the site has grown to an average of 830,000 views per month. Recently, demand for taping outside of sports, such as for mothers who are raising children and those who work, is increasing. Many people think that it's difficult to wind up tape by yourself, but we're working to increase awareness and enhance the content so that battlewin.com can dispel that prejudice and make many people realize the positive effects of taping.
The QR code for battlewin.com is also posted on the product package. When you are playing sports you can easily check how to wind taping tape by using your smartphone.
Communication in the sports scene
Supporting a wide range of sports lifestyles through taping
Taping seminar
Nichiban organizes taping seminars where you can learn how to perform sports taping correctly, with expert lectures. Trainers who have experience working at international competitions also serve as lecturers, and the course is divided into basic, applied, and soccer editions.From students to medical professionals, everyone can learn taping according to your own level.
From juniors to seniors, we want to convey the correct way of taping to users from all over Japan
Taping seminars are held about 20 times a year, mainly in Tokyo and Osaka. Participants vary from club activity managers, school nurses, and parents, to healthcare professionals. We also have a taping experience booth at JYD(JFA Youth&Development Programme)-sponsored matches. Earlier, at a seniors soccer tournament, a player told me that he is able to keep enjoying playing soccer because of Nichiban taping. These voices will encourage our future activities.
JFA Youth&Development Programme
Since January 2016, we have been participating in the new JFA project(Youth&Development Programme(hereinafter referred to as JYD)) to support the spread of soccer and the development of players. In addition to supplying taping and first aid bandages at domestic tournaments for every age group, we also exhibit self-taping experience booths for athletes, instructors and parents, and conduct seminars on taping and first aid.
To help 10 million soccer families enjoy sports without fear of injury in 2050
This time, we have joined the JYD in support of the Japan Football Association's long-term vision of aiming for 10 million football families (the population involved in soccer) by 2050. Currently, the sports playing population in Japan is declining, however it is essential to prevent injuries and prevent recurrence in order for those particpating to continue playing for a long time. In that regard, we believe that taping plays a very important role. By removing anxiety regarding injuries through JYD, I would like to contribute to increasing the number of people who enjoy sports.
Communication in medical practice
Initiatives for correct and safe use of products
We are developing a variety of forms of communication in order to make it easier for healthcare professionals and those who receive treatment to understand the correct use of our products.
- Ato fine ™ brochure
(for healthcare professionals) - After explaining the necessity and the actualities of "scar care" after a cesarean section operation, the features and performance of Ato fine ™ are introduced through data. How to use the product is explained in an easy-to-understand illustration.
- Basic knowledge regarding a caesarean section
(For women expecting to give birth) - An introduction of basic knowledge that women expecting to give birth should know. The purpose is to reduce anxiety regarding having a cesarean section and to inform everyone about postoperative “scar care”.
- A paste sample book that you can touch and feel
- This is a sample book that lists the uses and characteristics of medical tapes. The actual product sample is affixed inside, and you can check the texture for yourself by touching it.
The thoughts and behavior of the "for the patient" philosophy leads to the value of the product
We believe that the value of a product will be realized only if you realize the effects of using it correctly. Medical tapes have methods for correctly applying and removing them, and incorrect removal can cause skin tear (wounds in the skin). Nichiban has created a guidebook on how to select and apply tapes for healthcare professionals and holds study sessions in hospitals. The DVD we published this year has also been popular. Also, Ato fine ™, which was launched this year, is a product with a new concept of "scar care" after a cesarean section which we created. Going forward, we will continue to communicate the value of our products from the perspective of “for the patient”.
